Frequently asked questions about Video Production
There are usually 2 reasons not to employ a professional to create your video presentation.
1. Because you don’t want the expense or
2. because you’re afraid that your video will lose that ‘natural’ feel.
With number 1 – well you might save some money in the filming. But are you aware of what else goes into a video production? Many things can go wrong when the filming is in inexperienced hands that will take more time and hassle during the filming and then more time and money to correct later.
For a start – You need to know that whatever is filmed is lit properly. At A Tractor we can correct many faults but this usually takes time in the edit suite and costs you money. The audio needs to be recorded well, it’s no good if your customer/viewer can’t understand what’s being said. What digital formats are being used and what formats will the final product be in? It can take many hours to transfer footage into a format that’s going to be compatible with your website or the productions final destination etc…So while it looks like you may save some money when you start off, it can end up costing more in the long term. It makes more economic sense to get it done right in the first place.
With number 2 – At A Tractor we understand that you want things to look natural and unrehearsed, and that‘s always an advantage but have you seen our productions? We work very hard to get great looking natural performances from our clients – in fact we’re experts at it and use proven directing, filming and interview techniques. Why wouldn’t you want to utilize everything you can to get a great result – one that ultimately sees you with more sales and income? Many “unrehearsed” videos on YouTube and the net are not quite what they seem. And there is a world of difference between “unrehearsed” and “unwatchable”.